Peter and Margarita
Meet our team
Dr. Margarita Hernandez
Co-Founder & Chief Science Officer
Margarita is a decorated scientist & researcher with deep experience in developing medical device technologies. She earned her PhD from the University of Michigan in Molecular, Cellular, and Developmental Biology after graduating with a bachelors in Microbiology and Immunology from the University of Texas in San Antonio. Margarita has several years of experience in commercializing novel healthcare solutions, including biomedical devices and software. With an impressive history of mentoring successful startups in the Ann Arbor tech-community, Margarita has now focused her talents on providing skin-safe germicidal light to our post-COVID society.
Co-Founder & Chief Technology Officer
Pete (BSE Materials Engineering, University of Michigan) invented Halo in 2019 during the onset of his obsession with the global implications of UV-C Light. Pete began light-based product development in 2019; first creating an ultraviolet laundry machine and then quickly pivoting to make skin-safe germicidal light scalable & accessible. Always itching to pitch, Pete has worked incessantly to bring light-based skin decontamination into our normal human routines. With a deep foundational background in materials engineering & quantum physical interactions, Pete decided to forego traditional methods of washing in favor of becoming the first long-term 'human trial' of a light-based lifestyle. In 2020, Pete has not used body soap, face wash, deodorant, or laundry machines, just light.
Chief Executive Officer
Tripp joined Archimedes after exchanging solution ideas with Margarita and Peter early in the COVID crisis. Obvious to him now, HALO is a better solution than anything he was working on. He comes to Archimedes with 20 years of leadership and operations experience, specializing in organizations in change. Prior to becoming a HALO-disciple, he was the COO of Emagine Movie Theaters, a strategy consultant with Deloitte, and a corporate attorney with Reed Smith, LLP. Tripp has 25 years of active and reserve service in the US Navy and US Army. He has a J.D. from the University of Michigan Law School, an M.A. in Economics from Old Dominion University, and a B.S. in Aerospace Engineering from the U.S. Naval Academy.
Chief of Staff
Samantha comes to Archimedes after having managed Ann Arbor SPARK’s Ypsilanti startup incubator. Born and raised in Metro Detroit, she is a Wayne State University alum and passionate about education, sustainability, and using new technologies to help solve problems. She brings with her experience in community engagement, expertise in project management, and a passion for entrepreneurship. As Chief of Staff, Samantha manages partnerships, consultants, sales, and internal communications.
Dr. Janet Price
Lead Research Scientist
Dr. Price earned her PhD in Molecular, Cellular, and Developmental Biology from the University of Michigan for her work researching the mechanisms establishing bacterial biofilm structure in E. coli. Passionate about scientists' role in education, Janet spends her extra time in outreach through U of M’s Natural History Museum and as a NSF Science Communication Fellow. At Archimedes, Janet carries out sterilization efficacy studies to pursue our goal of maintaining a high caliber of scientific integrity, and to remain at the cutting edge of research.
Head of PR and Media Relations
Jake Serwer is the founder and CEO of Espresso Public Relations LLC, a leading Detroit-based PR and marketing firm. After earning a bachelor’s degree from the University of Michigan and a master’s degree in sports business from Georgetown University, Jake remained in Washington, D.C. and worked as a TV producer for Bloomberg News, covering the U.S. Congress. He later used his production and media skills as a TV producer and communications representative to Chris Wallace, the long-time host of the weekly Sunday morning broadcast, Fox News Sunday with Chris Wallace. Before returning home to Detroit, Jake served as the Business Development Executive at the National Press Club, a private club for professional journalists in D.C., where he oversaw its in-house broadcast studio facilities, organized meetings and events for Fortune 500 CEOs, political candidates and celebrities.
Mechanical Design Engineer
Chris received his BSE in Mechanical Engineering from the University of Michigan in 2018 and Master's of Design Science from the University of Michigan in 2019. Chris loves to travel and is involved in his Italian-American community as an ambassador for the Abruzzo region of Italy. For Archimedes, Chris has been bringing product concepts to life through realistic 3D rendering as well as engaging actual people in user research to help Archimedes deliver the most human experience possible with their world-changing technology.
Designer / Videographer
Campbell studied graphic design at Wayne State University in Detroit, and has recently focused his energy on videography. In May 2019 he started his own business, Campbell Culling Multimedia LLC, offering graphic design, branding, and video services. Campbell has created effective branding strategies for numerous start-up companies, and provided necessary visuals to help those companies stand out to their consumers. At Archimedes, Campbell heads the company’s branding, and is in charge of creating all graphics and videos for the company. Additionally, he will be helping to engage with our community on social media.